Niigata Prefecture, situated in the central region of Japan and facing the Sea of Japan, is blessed with abundant water resources from numerous rivers, crucial for agriculture and sake brewing. Niigata experiences a diverse climate, from heavy snowfall in the winter characteristic of the Sea of Japan side to hot summers and cold winters in its inland areas.
Geographically, Niigata is surrounded by mountains such as the Echigo Mountains and Mt. Iide, while also hosting expansive plains like the Niigata Plain, making it a fertile ground for agriculture. It boasts a long coastline with beautiful beaches and port towns along the Sea of Japan.
Special geographical locations include Sado Island, a large island off Niigata's west coast with rich natural scenery and historical sites; Echigo-Yuzawa, a famous winter resort area known for its ski resorts and unique snow quality; Mt. Yahiko, located in the northern part of Niigata, enchants visitors with its natural beauty and historical shrines; and Itoigawa, recognized as a UNESCO Global Geopark for its unique geology and beautiful coastline.
Niigata Prefecture offers a variety of experiences, from outdoor activities and hot springs to agricultural experiences and historical explorations. It's a region where visitors can enjoy the beauty of winter snowscapes, summer greenery, and autumn foliage, making it a diverse and attractive destination for all seasons.